Read the word "productivity"
and chances are you envision assembly lines, warehouses stocked with
goods, even space-age machinery performing tasks at faster-than-human
speed. Or if you are in corporate management, your mind recalls the
U.S. production statistics when compared to foreign countries. And it's
a sure bet that you have read widely on the various end-of- the-alphabet
theories, quality circles, re-engineering, learning theories and other
management techniques to increase productivity. These are all valid
considerations when confronted with the term.
May I suggest however
that the building block of productive labor - the cornerstone that makes
assembly lines flow smoothly and service teams work - is communication.
It use to be you'd hear the phrase "stop talking and get to work."
The far better mantra is now "START talking and get to work."
Consider the impact
of poor communications: Tasks frequently have to be repeated because
instructions were not clear. One department does not understand why
another department needs a report and so it delays sending the requested
material. A receptionist cannot explain the company's services to a
guest in the lobby and the firm loses a prospective client. A manager
misses an important meeting because she fails to ask her assistant to
change her calendar. Senior executives lose precious hours in a meeting
that becomes an exercise in egos rather than solutions ... all because
the dynamics of group interaction are not understood. An important memo
is not read because of the length and confusing sentences. Employees
spend time trying to ferret rumor from fact regarding the company's
position in a troubled economy. A manager engages in doublespeak regarding
possible layoffs and morale plummets for everyone.
These are but a
few examples of situations that lower productivity, situations caused
by either miscommunication, poor communication, or no communication.
And that's a situation no one wants.
So how does a company,
regardless of size, begin to improve communications for productivity?
First, get a good picture of the status quo. Using either internal or
external help, conduct a communications audit. The questions are straight-forward
and telling:
1. The reason our
company exists is to:
2. When it comes
to communication, my company (department, unit, etc.) is ... because
...
3. I receive most
of my information from... (my immediate supervisor, the colleagues,
bulletin board, the grapevine, other)
4. I could do a
better job if I received the following information in the following
manner:
5. I would describe
the majority of our meetings as:
6. I would describe
communication with my peers as:
7. I would describe
communication with my manager as:
8. I would describe
communication with other departments (units) as:
9. Communication
would improve immediately if:
10. I would be a
better communicator if I learned to:
Second, prepare
a program to give staff and managers the tools they need to be good
communicators. The first tool is a steady flow of information about
management decisions that affect employees, the marketplace, and competitors.
Without that information, an organization cannot hope to bring employees
into problem-solving discussions, innovation circles or the like. Although
upper management deals with such lofty and necessary concerns as strategic
planning, capitalization, or international expansion, it might very
well be the battlefront employee who could see solutions for day-to-day
problems. But without the benefit of management's broader perspective,
the solutions could fall short.
The second communication
tool employees need to increase productivity is a straight forward,
clearly written sourcebook on organizational policies and procedures.
Even if a company is quite small, there will be more cohesiveness if
employees understand the do's, don'ts and how to's of a firm. For example,
the owner of a small enterprise "just figured" his employees
knew what was the vacation policy and when salaries would be reviewed.
Unfortunately, without a written document, even the boss forgot his
intended policy. The resultant confusion and arbitrary handling of vacations
and reviews netted a disgruntled staff. And unhappy staff do NOT work
to capacity.
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The third and equally
important step to take in improving communication for more productive
employees is to provide training in writing, listening and other communication
skills.
Because we all have
learned to talk and someone put a pencil in our hands and showed us
how to make words with an alphabet, there is a tendency to think that
we know how to communicate. Nothing could be further from the truth.
Speaking clearly,
with vocabulary and message tailored to the audience, is a task mastered
only through learning. Listening, without training, is a selfish trait.
Learning how to listen actively, to "hear" the additional
messages sent by nonverbal signals and emotions, is a priceless skill.
But it must be taught. There are numerous workshops available for in-house
classes as well as sessions at local colleges and universities.
Since group meetings
are a highly preferred communication source, organizations may also
consider training individuals to conduct meetings, brainstorming sessions
and tele-conferencing skills. Likewise, seminars in oral presentation
skills allow all levels of managers to learn effective methods for delivering
audience-oriented reports and speeches.
E-mail now offers
another form of communication which can be both wonderful and terrible.
In fact, I am convinced that in too many cases, the "e" stands
for "error" and "escalation". Humans send their
most accurate messages vocally and visually, two components missing
in e-mail. Additionally, responses are often out of context and sent
days later. Use e-mail for facts, immediate answers, simple requests.
But when emotion is involved, opt for phone or face-to-face conversation.
Forgetting for a
minute the statistical definition of productivity, let us re- define
that term. To me productivity is the sum total of work accomplished
by an employee in a given job which affects the bottom line. The work
environment may be considered a lake. If miscommunication, poor communication,
or non-communication hinder an employee from performing duties in a
cost-efficient manner, it's a ripple felt throughout the organization.
Addressing and then working to improve communication increases the chances
for smoother sailing in the white water world of a global economy.