Walk into the room and can't
find your keys? Or forget why you entered the room in the first place? Wondering
what has happened to your short-term memory? Feel overwhelmed by information,
people, to-do lists and demands on your time?
You very well could be suffering
from SADD-situational attention deficit disorder, a term coined by Anderson
Consulting Institute for Strategic Change. Specifically, most of us are now
in situations in which we are bombarded by so many demands for our attention
that our brains close down.
It's a phenomenon of our
time. Our brains, evolved over eons to respond to our environment and each other
are exponentially being taxed by the growth in information and technology. Everyone
and everything is vying for attention. We are hardwired to respond but when
it's deluged like that, the brain just "goes blind". Engineers discovered this
phenomenon when they installed hundreds of communication devices in cockpits,
thinking it would improve the pilot's performance. Instead, when the pilot's
performance decreased.
Information and technology
will no go away. But there are ways to turn from "SAAD" to glad.
1. Determine your priorities
and focus on them. Don't let yourself be pulled into anything from meetings,
to readings, to conversations that thwart your priorities. Literally block out
space on your daily to-do list for things that are important to you: from projects,
to exercise, to family time. Hold these times as sacred.
2. Say "no" to answering
every message. The average American receives 201 phone, paper, and e-mail messages
a day. Take care of those that are priority and let the rest drop off. Ignore
the messages that are uninvited and unnecessary.
3. Let technology work for
you in prioritizing. Called ID and voice mail can allow you to screen calls.
For those who depend upon business coming in via phone and need to take every
call, develop a way to shorten incoming sales calls. Telemarketing calls that
come in via a computer dial-up have a few seconds of silence before a voice
is heard. If that's the case, just hang up. If you are solicited, ask them to
please out your name on the DO NOT call list. And then hang up.
4. Create a centering place.
Whether it is in the silence of your car, or in a shower, or closing your door,
take 15 minutes per day to practice paying attention to ONE thing: your breathing,
a flower, a fish tank. Like the muscle in our bodies, the brain gets strong
I the places where we train it. Focus turns SADD into glad!