Actually, I do not want
to talk you out of starting your own business, but I do want to make sure that
you have realistic ideas about what owning your own business means. You need
to think very hard about not only how this will impact YOUR life, but about
your family members as well. If you are planning to send your three kids to
Ivy League schools while still taking your yearly month vacation in Antigua,
you may want to rethink starting a business right now. Of course if you have
prepared your children to pay their own way through college, things may still
work out!
1. You must have a burning
desire to help others. The service or product that you will provide must
be of value to others in some way. That does not mean you have to know the solution
to cold fusion, but you will need to be an expert in the field of miniature
horses from Pennsylvania, if that is what you plan to sell or provide information
on. Don't even think of starting a business just for the money. It will take
awhile for the cash to start rolling in, many times it takes years. Money is
probably not solely what motivates you now. If you think owning a business is
just about making money, read no further. You are not going to like running
your own business.
2. You need to know how
much money you have, and how much you MUST have to live on each month. Seem
simple? Do you know the answer? MUST have money is your mortgage or rent, car
payments, insurance (health, property & car), grocery money, (don't start thinking
that you will live on peanut butter & jelly for two years), school bills, clothing,
elder care for your parents. If your life partner is going to provide financial
support make sure you both understand that this is going to be a very lengthy
process and that the cost will not just be in financial terms but also in time
spent apart.
3. Find out what it will
cost you to run the business of your dreams. If you plan to open a storefront,
you need to know what it will cost in rent. Scope out an empty location that
you would like to have and call the rental agent. Find out what rent, utilities,
telephone, stocking the store, employee payroll, would cost monthly from the
appropriate vendors. What about security for the location? Planning a home office,
hold on there! If you plan to have clients visiting you, better check zoning
regulations in your neighborhood - discreetly. Do you need additional wiring
for telephone service or high-speed internet access? What about more electrical
outlets to support the equipment? Will you need a laptop, copier or other office
equipment? What about support staff? Can you create your own letterhead, brochures
& web presence, or will you have to pay for them? That opens a whole 'nother
can of worms. That is the minimum you will need. There will always be emergencies,
problems, floods, some issues will be personal, some business related. Things
that you have never heard of will suddenly fall over on you.
4. Add #2 & # 3. The
total is a rough estimate of what you will need monthly to support yourself
and run your business. Once you have figured out all this stuff - add 25%.
5. You must have a self-development
plan. You will need to become an expert in as many things as you can. Reading
and studying are great ways of saving money. The more you know, the less you
will have to spend paying other people to do things that you are capable of
doing. I do not mean that you need to become a finish carpenter to build the
displays in your store, but you will need to understand what is basically involved
in the process in order to make sure that things turn out the way you have planned
them. You also must be able to understand and keep track of your personal and
business finances. Stories of bad investments and misplaced trust are everywhere.
If you do not know where your money is, probably no one else does either. No
one will ever watch your money as closely as YOU will.
Think about going back
to college to learn special skills, or complete a degree program. Then go DO
IT! Especially if your current employer will pay, even if they won't. An adult
learner-centered college will be very different from what you knew as a high
school student! Find a place that is user friendly to what YOU need.
6. Think of ways that
you can ease into being your own boss. Join local support groups, like chambers
of commerce, Kiwanis, Rotary or other networking groups. There are several government
programs that provide training in many areas of small business start-ups. Some
local non-profit organizations may also provide help in this as well. Unless
you are opening a known franchise store or service, no one will have heard of
you before! This is one reason why so many new businesses fail. They have not
anticipated how LONG it will take for people to get to know you enough for them
to give you their hard-earned money. Get on the board of a non-profit organization
that you believe in. Join professional associations that are appropriate to
your business. By joining groups of influential caring people you will be building
up a potential client base and referral system as well as doing good things.
In order to build your credibility as a businessperson you must not only "join"
these groups, but you must "work" in them. You will also be opening a door to
invaluable first-hand information that you will need in your business. Note:
These groups will have dues and meeting attendance fees. Don't forget to budget
for them in item #3!
Wondering why I have not
mentioned a business plan? Well, before you know most of these things you can't
even start writing one! There are lots of places to learn about writing a business
plan, and many different kinds of them too. Some kinds are particularly useful
if you need a bank loan. Others work best for sole proprietors, others for family-owned
businesses. Does this seem like a lot to do?
Welcome to the world of
entrepreneurship!