Think of all the
excuses you've heard for why results haven't been achieved or a product
delivered on time. Now, think of those individuals and organizations
that always cheerfully provide what they promised, when they promised,
as they promised. Who would you rather do business with?
Woody Allen once
said: 'Half of success is just showing up.' I would add ... 'when you
said you would!'
Mobile phones now
give trades and other people the ability to call if they're unavoidably
detained on a previous job. Surely doctors and airlines could likewise
inform most patients and passengers of delays beyond the control of
the organization and give the customer an opportunity to re-schedule
or arrive a little later. Most would appreciate that an airline can't
do anything about bad weather and a doctor may be delayed in emergency
surgery. What they won't tolerate is continual delays due to overbooking
or poor planning on the part of any supplier.
If the occasional
delay does occur, customers appreciate a brief explanation but tire
of individuals and organizations that continually make excuses - blaming
staff, suppliers, the government, or the man on the moon for their shortcomings!
Time is life. And
I've no intention of wasting mine listening to some long-winded explanation
as to why a business promise hasn't been fulfilled. I'm tempted to hand
the person some change and say: 'Go find a pay phone and call someone
who cares!'
Unfortunately, some
businesses still adopt the 'martyr mentality' as their modus operandi.
Recovery stories are legendary, often times impressive and in some instances
can generate increased loyalty. But, frankly, I'm not at all dazzled
if they walked barefoot in the snow for 20 miles to deliver goods they
could have easily done in comfort if they'd spent time pre-planning
in the first place.
Of course, there's
also the danger of spending so much time on the planning phase that
you never get around to the action phase! Isn't that true of those individuals
who constantly tell you what they're 'gonna do'. Years later, you're
still hearing the same thing but seeing no results.
I recently had the
honor of speaking to 1100 female engineers in Colorado and sharing the
platform with Kathryn Hach-Darrow. CEO of Hach Chemicals, she was asked
how much time she spent on strategic planning in the development of
her now multi-million dollar business. This sprightly grandmother in
her late 70's, who started the business with her husband nearly half
a century earlier, replied:
"We didn't
have strategic plans or mission statements in those days. My goal was
simply to keep the wolf from the door - as the stork was flying in the
window!"
With such a practical
approach, no wonder her business had thrived. A working Mum, long before
it was common to be so, she intuitively knew that:
"The world
expects results. Don't tell them about the labor pains. Show them the
baby."