I remember the
days when you drove into a gas station and the attendant checked your
oil, tires, and other visual points. That was referred to as "full service."
In retail, Nordstroms established the rule of thumb with their reputation
for great customer service, "whatever it takes."
Recently, I heard
a presentation by "Mattress Mac", the president of Gallery Furniture
(Houston, TX) "Anyone can sell you furniture", he stated, "we sell customer
satisfaction!" Now that is a statement I want to dive into.
In our home based
business, we as sales people should be passionate about customer satisfaction.
We should be measured on it, held accountable, and be financially rewarded
based on the highest level of satisfaction we can bring our clients.
Why? Because we've
earned that right by establishing rapport, building trust, and offering
the best possible product or service we have. One of the things customers
are thinking in any sales encounter is; "Are you interested in me for
me, or what I can do for you?"
If we are truly
interested in our client's interest, the highest level of customer satisfaction
would be right at the top of the list. If we desire our business to
grow and compete with the bigger companies, we can differentiate ourselves
on Customer Satisfaction.
What if your business
does not value customer satisfaction? I've seen many home based operations
that just want to bring in the business, at any cost. Operate as if
only you can deliver the ultimate in customer satisfaction. Think outside
the box for ways to improve your standing with your clients and prospects.
Make it a point to hold yourself accountable to a higher standard of
customer happiness; even if your outside influences and consultants
do not share that passion.
Customers trust
you when they see genuine desire, passion, and honesty. By creating
a career of personal customer satisfaction, you'll win more customers,
close more deals, and earn more money.
Why? Because most
of the encounters businesses have with sales fall short. And your desire
to be a cut above will draw more business to you than your competitor.